At Med Dev Services, we solve real-world challenges for medtech companies. Whether you're entering new markets, launching new products, optimising sales, or preparing for regulatory change, we bring strategic clarity, industry experience, and actionable support to every stage of your journey.

Strategic Consulting

Confident decisions, grounded in market insight.

• Market Prioritisation: Which European market should we target next and why?
• Value Proposition Development: How do we stand out in a crowded space?
• Portfolio Review & Gap Analysis: What should we launch next?
• OEM vs Own Brand Strategy: Are we ready to launch our own brand?
• Scenario Planning: What impact will the Part IX Drug Tariff review have on our business?
• UK Market Entry: Help us find the right distributor in the UK?

Post Market Surveillance   Post-Market Insights™

We can provide brand specific Post Market Surveillance data for MDR compliance or to retain your reimbursement listing that delivers insights that you can turn into strategic advantage.

• Brand-specific post-market surveillance into your medical device by qualified healthcare professionals.
• Quantitative + qualitative research to uncover issues and innovation opportunities.
• Actionable findings to support Regulatory, Marketing, Sales and NPD teams.

Brokerage Services

Find the right partner and secure the right deal.

• Market Research & Target Identification
• Compelling Partner Outreach
• Relationship Building & Deal Facilitation
• Strategic Advice on Structure, Terms & Negotiations

Clinical Evidence Generation

Whether you require an international, multi-centre study or an expedient clinical evaluation we have the right connections. 

• Study Design
• Centre and partner introductions
• Evidence write-ups and publication

Acquisition Support

Growth through M&A, guided by insight.

• Identify targets with strategic fit and future potential
• Conduct deep-dive market research and competitive analysis
• Arrange introductions, meetings, and site visits
• Support due diligence with market and commercial validation

Market Research

Commercial and Clinical data to provide evidence-led decision making, from initial concept through to product life-cycle extension.

• Primary & Secondary Research
• Ethnographic Observation in clinical settings
• Product Testing, Absorption, adhesives, MVTR
• Clinical Evaluations: Can we test our product with real users?

Reimbursement Applications and retention strategy

With reimbursement shifts across Europe, imminently in the UK, we can support your application and retention of your listings.

• Drug Tariff Applications (new & existing technologies)
• Reimbursement Pathway Development
• Pricing Strategy & Health Economic Justification
• Brand plans to increase your chances of retaining your reimbursement listing.

Marketing Strategy

Connect with the right customers at the right time.

• Market Segmentation & Targeting
• Brand Positioning: How do clinicians see our brand?
• Customer Journey Mapping: Where are the pain points?

Product Development

From concept to pharmacy to patient, with clarity at every stage.

• Product Search & Own-Label Sourcing
• New Product Development: We have a new adhesive, what now?
• Lifecycle Management: Launch, grow, and optimise
• Sustainable Packaging Solutions

Sales Growth

Build commercial traction in UK healthcare.

• Tender Support & Bid Writing
• NHS Supply Chain Listings
• Private Hospital Procurement

Pricing Strategy

Optimise margins without compromising market access.

• Market Entry Pricing
• Drug Tariff Submission Support
• Bid Price Optimisation
• Cost-Effectiveness Modelling
• International Price Corridors 

Integrated Marketing Communications

Consistent, impactful messaging, delivered professionally.

• Key Message Development
• Tone of Voice & Brand Consistency
• Presentation Design
• Proofreading & Product Photography

Digital Marketing

Engage your audience, online and on-demand.

• Product Animations & Explainer Videos
• Website & Microsite Development
• Event & Product Launch Videos
• Email Marketing Campaigns

UK Distribution Models

Reach the right customers through the right channels.

• Channel Strategy & Design
• NHS & Wholesaler Listings
• Off-Prescription Sales Pathways

International Distributor Management

Expand your footprint, without losing control.

• Distributor Search & Screening
• Shortlisting & Selection
• Negotiation Support & Exclusivity Agreements
• Ongoing Performance Management

Supplier Search

Source quality technologies, globally.

• Low-cost product or technology search
• Partner Shortlisting & Benchmarking
• Supplier Audits & Quality Checks

Your Challenge Isn’t Listed? Let’s Talk.

The healthcare landscape is constantly evolving, and no two challenges are the same. If you're facing a unique obstacle or need something not listed here, reach out. We also partner with specialists in:

• MedEd & Publishing (e.g. Wound Care People)
• Sustainability
• MDR Compliance
• Video & Media Production
• E-learning & Clinical Writing

Contact us today to discuss how we can support your next step