New Initiative
Bridging Continents: Connecting African and European MedTech Markets
Med Dev Services and Real Healthcare Solutions (RHS) have collaborated to combine decades of experience in medical device commercialisation to create a gateway for European manufacturers seeking strategic routes into Africa and African innovators looking to access European markets.
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Specialised Expertise for Cross-Continental Success
With deep networks across both continents and proven methodologies for market entry, we transform complexity into clear, actionable roadmaps for sustainable growth.
We define optimal routes to market based on your product type, target geography, and commercial goals. Our tailored strategies address reimbursement opportunities, local health system dynamics, market segmentation, and value proposition development.
Whether entering Africa, the UK, or the EU, we build the roadmap that gets you there with purpose and precision.
African Innovator Passport
For African technology companies seeking European market entry
- Navigate CE Marking, UKCA, and EU/UK regulatory requirements.
- Access quality distributor and commercial partners across Europe.
- Build a tailored go-to-market strategy
Africa Access Passport
For African technology companies seeking European market entry
- Gain actionable market assessments and opportunity mapping
- Find and onboard the right local distributors, agents, or partners.
- Generate local clinical evidence to strengthen adoption.
- Build collaborations with leading African clinics, CROs, and universities
Partner Passport
For governments, universities, CROs, and service providers
- Join a curated network of trusted service partners.
- Get matched with African and European companies seeking expertise.
- Participate in joint projects, clinical collaborations, and funding bids.
- Raise your profile as part of a growing cross-continental platform