Medical Device Expertise
Consulting, Reimbursement and Team Development
Specialists in single-use medical devices including Wound Care, Ostomy and Inco
Med Dev Services is a specialist medical device consultancy focused on commercialisation, growth and capability development across single-use medical technologies, with particular expertise in wound care. Working with clients across four continents, we combine deep market knowledge, commercial insight and practical industry experience to help businesses navigate challenges, identify opportunities and unlock growth throughout the product lifecycle
About Med Dev Services
With over 30 years’ experience commercialising medical device innovations and working with leading organisations across the industry, we understand what it takes to bring products successfully to market. From building compelling clinical evidence and navigating market access to securing reimbursement and developing new product portfolios, we provide the expertise and practical insight needed to turn innovation into commercial opportunity.
30 years
Building brands
£100m+
Sales generated
30+
Countries
Our Purpose
Our purpose extends beyond delivering consultancy. Through our evolving development platform, we share the knowledge, experience and practical tools we have built over decades in the industry, helping clients strengthen their own teams, develop capability and become more self-sufficient over the long term.
We believe expertise is most valuable when it is shared, with the ultimate goal of creating better businesses, better-informed teams and, ultimately, better outcomes for the patients who rely on medical devices.
Single use Medical Devices
Wound care remains at the heart of Med Dev Services, where we bring deep market insight, clinical understanding and extensive commercial experience.
Our expertise, however, continues to expand across a growing range of medical device and healthcare technologies, including continence, ostomy, nutrition and skin health. This broader perspective enables us to apply our market knowledge and commercial expertise across related product categories, helping clients identify opportunities, overcome market challenges and achieve their growth objectives.
Tailored solutions
We work with a limited number of clients to guarantee focus, discretion and confidentiality for your business whatever your commercial challenge. Every business is unique, so tell us about your situation on a free no-obligation call to explore your market specific challenge.
Support on your terms
We use digital technology to make our expertise and learning accessible wherever our clients and their teams are in the world.
Through on-demand digital learning, virtual consultations, instant messaging and online resources, we provide flexible access to knowledge and support that fits around the demands of modern medical device businesses.
James Saunders
Founder & Principal Consultant
James Saunders has spent 30 years immersed in the medical device sector, building brands, creating partnerships, and unlocking new markets across more than 30 countries for some of the industry’s most recognised names. With over £100m in sales generated from brands he has launched, transformed, or revitalised, he brings practical, real-world commercial experience.
James works with a select group of international manufacturers, IP holders, and distributors seeking to enter new markets, optimise their portfolio, accelerate growth, or successfully bring innovative solutions to market.
His approach is strategic, commercially focused, and built around execution. Every engagement is collaborative and tailored to the challenge, combining market insight, industry relationships, and practical experience to help organisations achieve sustainable growth in an increasingly complex medical device landscape.
