At Med Dev Services, we solve real-world challenges for medtech companies. Whether you're entering new markets, launching new products, optimising sales, or preparing for regulatory change, we bring strategic clarity, industry experience, and actionable support to every stage of your journey.

Strategic Consulting

Confident decisions, grounded in market insight.

• Market Prioritisation: Which European market should we target next and why?
• Value Proposition Development: How do we stand out in a crowded space?
• Portfolio Review & Gap Analysis: What should we launch next?
• OEM vs Own Brand Strategy: Are we ready to launch our own brand?
• Scenario Planning: What impact will the Part IX Drug Tariff review have on our business?
• UK Market Entry: Can you help us find the right distributor in the UK?

Post-Market Insights™

Generate brand specific Post Market Surveillance Data that you can turn data into strategic advantage.

• Brand-specific post-market surveillance: We need to survey 500 users of our dressing.
• Quantitative + qualitative research to uncover issues and innovation opportunities.
• Actionable findings to support Regulatory, Marketing, Sales and NPD teams.

Brokerage Services

Find the right partner and secure the right deal.

• Market Research & Target Identification
• Compelling Partner Outreach
• Relationship Building & Deal Facilitation
• Strategic Advice on Structure, Terms & Negotiations

Acquisition Support

Growth through M&A, guided by insight.

• Identify targets with strategic fit and future potential
• Conduct deep-dive market research and competitive analysis
• Arrange introductions, meetings, and site visits
• Support due diligence with market and commercial validation

Market Research

Evidence-led decision making, from concept to launch.

• Primary & Secondary Research
• Ethnographic Observation in Clinical Settings
• Product Testing, Absorption, adhesives, MVTR
• Clinical Evaluations: Can we test our product with real users?

Reimbursement Strategy & Applications

Maximise funding, access, and profitability.

• Drug Tariff Applications (new & existing technologies)
• Reimbursement Pathway Development
• Pricing Strategy & Health Economic Justification

Marketing Strategy

Connect with the right customers at the right time.

• Market Segmentation & Targeting
• Brand Positioning: What do we stand for?
• Customer Journey Mapping: Where are the pain points?

Product Development

From concept to shelf, with clarity at every stage.

• Product Search & Own-Label Sourcing
• New Product Development: We have a new adhesive, what now?
• Lifecycle Management: Launch, grow, and optimise
• Sustainable Packaging Solutions

Sales Growth

Build commercial traction in UK healthcare.

• Tender Support & Bid Writing
• NHS Supply Chain Listings
• Private Hospital Procurement

Pricing Strategy

Optimise margins without compromising market access.

• Market Entry Pricing
• Drug Tariff Submission Support
• Bid Price Optimisation
• Cost-Effectiveness Modelling

Integrated Marketing Communications

Consistent, impactful messaging—delivered professionally.

• Key Message Development
• Tone of Voice & Brand Consistency
• Presentation Design
• Proofreading & Product Photography

Digital Marketing

Engage your audience, online and on demand.

• Product Animations & Explainer Videos
• Website & Microsite Development
• Event & Product Launch Videos
• Email Marketing Campaigns

UK Distribution Models

Reach the right customers through the right channels.

• Channel Strategy & Design
• NHS & Wholesaler Listings
• Off-Prescription Sales Pathways
• Amazon & Other B2C Channels

International Distributor Management

Expand your footprint, without losing control.

• Distributor Search & Screening
• Shortlisting & Selection
• Negotiation Support & Exclusivity Agreements
• Ongoing Performance Management

Supplier Search

Source quality technologies, globally.

• Low-cost product or technology search
• Partner Shortlisting & Benchmarking
• Supplier Audits & Quality Checks

Clinical Event Support

Make every congress count.

• Abstract & Poster Development
• Lead Generation Strategy
• Pre-Event & Post-Event Campaigns
  (Wound Care Today, EWMA, Medica, Arab Health, WOCN, WCET)

Your Challenge Isn’t Listed? Let’s Talk.

The healthcare landscape is constantly evolving, and no two challenges are the same. If you're facing a unique obstacle or need something not listed here, reach out. We also partner with specialists in:

MedEd & Publishing (e.g. Wound Care People)

Sustainability

MDR Compliance

Video & Media Production

E-learning & Clinical Writing

Let’s Solve It Together.

At Med Dev Services, we don’t just offer services, we deliver outcomes. Whether you're a start-up or an established global brand, our mission is to help you navigate complexity and unlock growth.

Contact us today to discuss how we can support your next step